iPhone OS 3.0: In-app buying

" I'm happy to say that we're supporting all of these additional -- models. And I don't trio. We're doing what we call in -- purchase. I'll show you how it works. Let's say you have an. An iPhone 3 right from within this application. You'll be able to purchase with the renewal. To get this standard panel comes up says in this case we'd like to -- six more months 4499. When you tapped by you continue to receive all of the issues this magazine. Right in type via. Next. A game. You can now purchase a game that would come with say ten levels. And you're done playing this ten levels. Just by tapping your finger. You could purchase the next ten levels for the game. When you say you'd like to buy it became automatically download those levels right into the game. One more example -- guys. Again before iPhone 3 you need to sell one application per got it. What title 3 you can sell -- generic city got application and then sell city pacts. -- here I've already purchased eight of Boston and in New York City packed but they want to purchase Chicago. That's is easy. Tapping -- Chicago. And brings up the standard alert asking if I like the purchase it. Now here's what's really nice. This whole thing is tied directly into the iTunes store. So when you tap on by. It brings up a standard iTunes credential panel. And secure way. You now get your username you typing your password. When you do. It talks back to our iTunes store. Validates the account though and approves that purchase. -- application it's free to download that city guide reading -- and now you're good ago. So. -- purchase. The business model for and I purchase is the same as for the app store meaning. The developers set the price. For in -- purchase items. Again 70% of the revenue goes straight to a developer there are no credit card peace we will cover all the credit card fees and developers are paid monthly. Now to keep the model simple for the consumer. This has repaid apps only. Seven developer sells an application. And it makes sense an application that -- purchase safer subscription. You're absolutely. Happy to go ahead and do that but to keep it simple when a consumer sees it a free application three apps remain free. You'll be asked ever buy something inside that free application. Not -- doing for an -- purchase yeah."